Tips for Promoting Your ACO's Performance Results to Internal and External Audiences 

You worked hard to make your ACO successful.  Here are some easy ways to spread the news:

Internal Audiences

  • Email your ACO’s clinicians and community partners to let them know about the good news. (This is a good opportunity to let them know how shared savings payments will be used, maybe by investing in the ACO or shared with clinicians.)
  • Include a brief article about your ACO's performance in your organization’s newsletter.
  • Celebrate your ACO’s performance at a staff meeting.

External Audiences

  • Issue a short news release — see example — and don't forget to update the About Us description at the end of all of your news releases to include this year’s results. CMS requires that any public statements regarding results be complete, accurate, and not misleading. 
  • If you're unsure how to reach local news outlets, most have a tip line or email address. Don’t forget to include smaller, community newspapers, business journals, and websites.
  • Consider writing a brief commentary article for your local newspaper or business journal explaining how your ACO is working to improve the quality of care and keep care affordable.
  • Post a message about your ACO’s performance on your organization’s LinkedIn, Facebook, Twitter or other social media pages.
  • Share performance results on your personal social media feeds, including LinkedIn, and encourage your employees and ACO clinicians to do the same.
  • Share any media cites with NAACOS so we can post on our Member News page and share via social media.
  • Email your external network of contacts.
  • Consider mentioning the performance results in any regular planned patient communications, such as a newsletter.
  • Include your ACO’s quality results in your communications. That's an important part of ACO's work.
  • Update your website career page and job listings to mention the results.